Six reasons your business needs social media marketing

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos Social media marketing (SMM) is an internet marketing tool that makes use of social networking websites to sell or push a brand, or product. Here’s the hard truth: if you don’t tap into the numerous opportunities in social media, it will be a lot harder to market yourself or service Now, let’s get down to the gist! Here are seven reasons you need to employ social media marketing as a viable business tool:

1. You need a wider audience It’s a lot easier to showcase your services to a wider audience via social media marketing and, not only will you reach more people across the world, you’ll also get the chance to specify and target your audience 2. Quick customer - business communication Social media marketing, helps you keep track of customer feedback and gives you the opportunity to respond in real-time and on the go! This way you are able to build trust, loyalty and ensure repeat patronage when you are consistent. Keep in mind that a happy customer is likely to tell others and come back for more! 

3.  Your products are available virtually everywhere Social media marketing allows you to showcase your products online, and to the world! That’s the advantage you’ll enjoy over a business owner who isn’t on social media. 4. Social media marketing helps in understanding your customers Another advantage of social media marketing is that it helps you to fully understand your audience. their needs, and expectations. Social media channels like Twitter and Instagram allow you to interact with your customers regularly, and this interaction gives insight into their buying habits, favorite websites, and even hobbies. These are useful insights that help you understand customers better, and give you the opportunity to position your brand better.

5. With social media marketing, you're always available

Social media makes you readily available to customers. For instance, prospective customers are able to reach you on phone and email, when you leave your contact details online. 6. The statistics favour you According to statistics, "71% of consumers who enjoyed good customer service are likely to recommend the brand to others"  Of course, social media is an effective customer service tool to increase your brand engagement and win over new customers.

Do you need a solid social media marketing strategy for your business? We can help! Send an email or Whatsapp +2349082294287