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Writer's pictureAdedamola Kolawole

Writing a business proposal that wins

Updated: Mar 2, 2021

When you consider the time and effort that go into writing a business proposal, the thought of it getting turned down becomes even more distressing. The truth is, anyone can write a business proposal, but do you have, or even know, what it takes to give yours an edge?

Here are a few tips on writing a winning business proposal:

1. Research: Intensive research gives you insight into the corporate realities and challenges of your target clients, putting you in a better position to proffer relevant solutions. It is, therefore, arguably the most important part of your writing process. A good idea is to research the company as well as the industry in which they operate.


Also, aim to know their competitors and tap into their urge to outdo these competitors by specifically pointing out the role your business will play in achieving that. Putting in the effort of a good research for the business proposal, will earn your major points with the clients as an expert—as should be.


2. Embrace visual appeal: Humans have a short attention span, and this is why your business proposal must be visually appealing enough to captivate the reader’s attention to the last page. You’ll agree with us that documents with special font properties, tables, charts, and pictures are visually appealing. In essence, it is not enough to write good content; write it in such a way that will all be read.


3. Whip out the receipts: How does the prospective client know to trust your product or expertise? Show related pictures of previously accomplished projects. Don't forget to mention the awards and recognitions, too. Remember that your business proposal is not the place for modesty, just be honest.


4. Proofread thoroughly: Business documents riddled with errors portray a lack of professionalism; and it doesn't matter how much effort was put in a business proposal, not paying attention to grammar, facts, and figures will fan skepticism as to the quality of your service. Get your writing proofread by an extra pair of eyes to pick out errors you might have missed in the business proposal.


5. Don't forget the CTA (call to action): Take the proactive step by nudging the reader to perform your desired action rather than hoping they do so. While you might expect that they'd intuitively know to reach out to you after reading, it just might never cross their mind at that moment—or ever. Would you like them to sign the business proposal to indicate agreement, or you'd want them to contact you for further enquiries? Then say so.

 

Here’s an example of a CTA. Reach out to us should you require professional assistance in writing, proofreading, or editing your proposals and other business documents. Email contact@taorelevanya.com and let’s get talking.

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1件のコメント


auwadinma
2021年3月02日

Helpful, took notes😁

Thank you!

いいね!
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